Fashion Scoops: Oui, Mamie... When In Rome...

OUI, MAMIE: Is Gérard Darel setting sail for the U.S.? The Parisian fashion brand has signed American actress Mamie Gummer as its new face, replacing iconic French singer and actress Charlotte Gainsbourg, who has represented the label since 2003. New York-based Gummer, the 24-year-old daughter of Meryl Streep and artist Don Gummer, will strike a chord with the brand's Hollywood fans, who include Eva Longoria and Jessica Alba. Currently appearing in the Roundabout Theater's production of "Les Liaison Dangereuses" on Broadway, Gummer has two films due out this year while her first Darel campaign, shot by Inez van Lamsweerde and Vinoodh Matadin in New York, breaks for fall.

WHEN IN ROME: Seattle Mariners Ichiro Suzuki is such a fan of Cento Vino and i Trulli that restaurateur Nicola Marzovilla keeps the kitchen open for the pro baseball player's postgame dinners when he's in New York. But apparently sometimes he opts for i Trulli on 27th Street instead of Cento Vino downtown to get some extra shut-eye. Marzovilla tried coaxing Suzuki into swinging by the SoHo spot Monday night, but to no avail. "He told me that would mean 12 minutes [of lost sleep]," Marzovilla said.

Another loyal patron, Petra Nemcova, paid no mind to the hour, however opting for an intimate birthday dinner last week at the SoHo haunt, and Marzovilla also provided the vino and Lambrusco for her second celebration Tuesday night at Santos Party House on Lafayette Street. Jason Lewis also planned to celebrate his birthday Wednesday at Cento Vino, but work called him out to Los Angeles. But he and a girlfriend rang in his new year Sunday with Marzovilla Sunday night.

RAMDANE LAUNCHES RT FEMME: Parisian fashion fixture Ramdane Touhami has folded a capsule women's wear collection into his Resistance RT fashion line, popular in Japan, for spring. The pieces, featuring ra-ra-style, layered tartan capes and mannish jackets, will be presented today during the brand's fifth anniversary bash at Paris' Galerie Kamel Menour.

BIG IN JAPAN: Japanese apparel company Flandre and Italian knitwear company Lineapiù are joining forces to launch a new brand in Japan called Lolae Maglia-Lineapiù con Flandre, which will bow for the 2008-09 fall-winter season in Japanese department stores and specialty boutiques. The name of the brand takes its name from Lola, the daughter of Lineapiù chairman Giuliano Coppini. The companies plan to extend the line's distribution to Europe and the U.S. market at some point in the future.