Fashion Scoops: Oscar's New Fave... Early Ordering... The Butler Did It...

Despite the heat, Cindy McCain made time to peruse the wares in Oscar de la Renta's showroom.

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BELOVED BAUBLES: "I couldn't pick a favorite, I love them all," cooed Browns owner Joan Burstein as she surveyed jewelry on display at her central London flagship on Monday. Burstein, along with co-host Daphne Guinness, was feting "My Most Treasured," an exhibition of personal and treasured gems donated by fashion friends including Manolo Blahnik, Stephen Jones, Paul Smith, Trudie Styler, John Galliano, Matthew Williamson and Natalia Vodianova. On hand to fete the occasion were Smith and Poppy de Villeneuve, among others. The items on display are so treasured their owners can only bear to be parted from them for less than a week — the exhibit closes Thursday.

GREAT ESCAPE: Everybody is working for the weekend. Or so believes Samsonite Black Label, which is launching a new ad campaign featuring model, musician, actress and designer Milla Jovovich and her husband, Paul Anderson. The photos, taken by Norman Jean Roy, show the couple pausing by the car on Mulholland Drive in Los Angeles along with their travel gear from the new Samsonite Black Label Weekend Collection. The campaign will run until the end of August in magazines and newspapers across North America, Europe, Asia and Latin America. Jovovich will be present at a launch event for the new collections this month in Los Angeles.
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