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MORE SPORT: Speaking of soccer, IWC, the Richemont-owned watch brand, wants to score a goal. The company is teaming up with retired French soccer star Zinedine Zidane to create a limited edition watch. Zidane also is becoming a global ambassador for the brand, which is known for its sporty, vintage-style timepieces. The watch, which will be limited to 1,000 pieces, will be introduced Monday at a party in Paris.
CROWN ABOUT TOWN: Annie Leibovitz will be adding a royal spin to the Parisian stint of her photo retrospective, "A Photographer's Life, 1990-2005," with the addition of two portraits of Queen Elizabeth II. The show kicks off Monday at the city's Maison Européenne de la Photographie (European House of Photography), cohosted by Louis Vuitton.
MADE IN THE SHADE: Aptly, it was sunny in Paris Tuesday morning when Emanuel Ungaro's men's designer Franck Boclet unveiled a signature sunglasses-shaped pastry at the Hotel de la Paix restaurant. "I'm not into sweets. I like salty dishes better," he confessed. But still, inspired by memories of "After Eight," he and chef Laurent Delarbre created a fresh mint mousse, topped with a thin layer of black chocolate. Boclet rounds off the Café de la Paix "Designed by Men II" desserts collection, which proposes a new pastry designed by a fashion personality each season. His goes on sale mid-September.
WHAT'S IN STORE: Earnest Sewn is in the mood to party. On Thursday night the denim brand feted the launch of Earnest am I — its wallet-friendly collection for men and women — at its Meatpacking District outpost. Isabel McNally (daughter of restaurateur Keith) played host to the likes of Jack McCollough, Ben Cho and Carlos Quirarte, while Spencer Product and Ruff Club took to the turntables. By midnight, revelers headed to nearby boîte Santos Party House. Come Oct. 16, the Earnest Sewn party train will head to the Left Coast when the brand throws a bash at its soon-to-open Los Angeles flagship located on the corner of Beverly & Gardner.