Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Fashion Scoops: No Show For Under-16 Bunch... Prada Auction... Stella In London...

Teen models should be prepared for slim pickings come the London shows in September.

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Prada will auction 24 unique pieces
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NO SHOWS FOR UNDER-16 BUNCH: Teen models should be prepared for slim pickings come the London shows in September. According to British press reports, one of the recommendations in London's Model Health Inquiry's interim report, set for release Wednesday, will be to ban models under 16 from walking in shows at London Fashion Week. A spokeswoman for the British Fashion Council, who set up the inquiry, declined to comment but said that the BFC had "always recommended that designers don't use models under 16 in their shows."

The inquiry was set up in March, after Madrid Fashion Week in September banned models with a body mass index of less than 18, and the Milan Chamber of Commerce in December introduced licenses to verify models' age and health. The final report is to be presented in September ahead of the London shows, and the BFC spokeswoman said it was up to the BFC how the panel's recommendations were enforced. Panel members include designers Giles Deacon and Betty Jackson, model agent Sarah Doukas and physician Adrienne Kay, clinical director of the Eating Disorders Unit at London's Priory Hospital.

PRADA AUCTION: Prada Monday launched its first on-line auction of 24 prototypes of dresses, skirts, bags and shoes from the fall-winter 2007 collection.

However, the items were never produced in the colors, fabrics and materials that are being auctioned. Pieces will be auctioned three at a time each Monday, Wednesday and Friday until July 25. Online users will have seven days to bid on an item before bidding closes. Profits will benefit one of Italy's main institutions for clinical medical research and care, the Fondazione San Raffaele. The project was created with AMO, Rem Koolhaas' think tank. The company said in a statement that it was "devised to communicate" with Prada customers, who will also be able to "playfully interact with the brand, feature an image of themselves and promote their own addresses."

STELLA IN LONDON: Stella McCartney plans some Channel hopping. The designer, who shows her main collection in Paris, will make her debut at London Fashion Week with her activewear collection for Adidas. The Adidas by Stella McCartney spring 2008 collection will close London Fashion Week with a special event — not a runway show — on Sept. 20. A spokesman for McCartney said the London presence was the designer's idea. He added that a new merchandise category would be launched at the event. The collection's categories include running, gym, yoga, tennis, swimming and, most recently, dance. It is the first time that Adidas by Stella McCartney, which made its debut for spring 2005, will show in during an international fashion week.
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