MORE ABOUT THE OCEAN: Bloomingdale’s is doing its part to preserve the world’s oceans. After a successful collaboration that benefited the Surfrider Foundation earlier this year, the retailer is planning to expand its support in 2011. Kevin Harter, men’s fashion director, revealed that the retailer will open pop-up shops in 13 stores in April, with exclusive merchandise from its vendor partners and a portion of the sales earmarked to the preservation organization. “We partnered with Loomstate for our New York Nights spring event,” Harter said, “and we wanted to do something bigger next year. So we went to our resources and asked them to create exclusive merchandise for us.” Among the vendors who answered the call were Sea Bags, which created totes made from recycled sails; Bobble water bottles, which will produce a special model and packaging for the store; Engineered Garments, which produced a camp shirt from organic fabrics; organic Ts from Paul Smith; tank tops from Altru; sunglasses from Marc by Marc Jacobs; bow ties from Gitman; denim from Edun; swim trunks from Saturdays, and biodegradable espadrilles from Industry of All Nations. Polo Ralph Lauren’s RLX brand was a big proponent of the project, producing logoed sweatshirts, boardshorts and a barracuda jacket for the initiative. The RLX product will be sold in all stores, Harter said. An event is planned at the New York flagship for April 13, and the windows of the store will also be devoted to Surfrider product.
Ads by Google