THE REAL ME: There were two Diesel chiefs in Florence on Thursday, the real Renzo Rosso and his 3-D hologram, projected on the runway in a new location near the Fortezza da Basso, where the men's wear trade exhibition Pitti Uomo is held. Rosso gave the press a preview of the event held Thursday evening: a show of the Diesel spring-summer 2008 collections for men and women enriched with holograms visible from both sides of the runway. "It's fantastic, creative, innovative, out of this world," said the curly-haired Rosso in excited tones. "For the first time, holograms can be seen on the runway, moving, chasing the models, from different perspectives. We can show makeup that doesn't exist, morph models into fish, show flying snakes, giant watches, anything," he said. "We are known for our innovative products, marketing and communication, and we want to continue to be considered pioneers." Diesel held two runway shows on Thursday and three more are slated for today, with 55 outfits and 15 fantasy images, streaming live on the Internet. Another upcoming project for Rosso? A home collection next year.
POLITICAL BRIEFS: When Joe Corre and Serena Rees, founders of the racy lingerie brand Agent Provocateur, were made Members of the Order of the British Empire in the Queen's birthday honors last week, eyebrows were raised. But what made an even bigger splash in the British press was Corre's announcement Wednesday that his political convictions had prompted him to change his mind and reject the award. "To accept this MBE as an honor would mean…that I would have to accept the prime minister as someone capable of giving an honor…which I cannot find it in my heart to do," said Corre. He elaborated on his views in an article he penned for page one of London's Independent newspaper Thursday, in which he described Tony Blair — whose Labour Party Corre said had chosen the recipients to honor — as "dishonest" for taking Britain to war in Iraq and Afghanistan and charged Blair had "dreamt up this thing called spin." But while Corre may be firmly anti-Blair, his hostility doesn't extend to the Queen, whom he said he would be "honored to have as a customer."