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Von Furstenberg was referring to her student days at boarding school in Oxfordshire, when she and her mates would hop the train and spend the day shopping in London. "I love Mayfair — I still do my shopping here," she said during a walk-through of the 2,650 square foot store.
The shop bears all of the designer's trademarks: The small, round mirrors on the walls, the Indian-inspired mirrored curtains in the dressing rooms, the hot pink banquettes and the plush, graphic rugs she's designed with The Rug Company.
The store is the first in London to carry the full range of DVF products, including her jewelry for H. Stern, Christian Louboutin shoes, and her accessories collection.
The Mayfair store leads off a marathon of European openings for von Furstenberg, who will christen stores in cities including Paris, Brussels, Madrid, Moscow and Hong Kong over the next few months.
"It's a lot of back and forth and a lot of traveling," said von Furstenberg, who served cocktails to guests including Jemima Khan, Naomi Campbell, Michael Roberts and Kinvara Balfour on Sunday afternoon. "But opening stores is certainly a lot better than closing them."
MENKES FIRES BACK: Lest anyone think Suzy Menkes' sword is mightier than her pen, the International Herald Tribune critic would like to clarify her comments about wanting to murder Marc Jacobs "with my bare hands," after waiting two hours for his show to begin. Menkes talked to WWD Sunday about the Jacobs comment and other issues addressed in Thursday's front-page story headlined "Jacobs Blasts Back." "I'm afraid my British sense of humor fell flat," Menkes said. "My remarks about murdering Marc Jacobs were meant as a joke, and probably a very bad one. What I actually did [that night] was to tear apart a pizza with my bare hands, as my dinner with Stephanie Solomon of Bloomingdale's — in memory of Kal Ruttenstein — was totally screwed." (Solomon is vice president of fashion direction at the store and the late Ruttenstein had been senior vice-president of fashion direction.) "I know what Kal would have said about the two-hour wait: 'If the show is worth it, who cares?'"