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Fashion Scoops: Make Mine a Guinness... Art on Wheels... Virtual Ricci...

Daphne Guinness, filmmaker, muse, clothes horse, and cheerleader for emerging fashion talent, will soon be sharing some of her own designs with the world at large.

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MAKE MINE A GUINNESS: Daphne Guinness, filmmaker, muse, clothes horse, and cheerleader for emerging fashion talent, will soon be sharing some of her own designs with the world at large. This week, she launches five shirts of her design — four of them white, the fifth gold lamé — at London's Dover Street Market, Comme des Garcons' multibrand boutique.

"For me, they represent the essence of the white shirt," Guinness told WWD Thursday. "If I don't find something I like, I design it myself and have it made. These are some of those designs." Retail prices range from 250 pounds, about $500, to 300 pounds, about $600. Adrian Joffe, president and managing director of Comme des Garcons Parfums, called Guinness a "faithful client and friend," and said the white shirt idea evolved from her long relationship with the store. The shirts will sell on the first floor of Dover Street Market, and hang beside Azzedine Alaïa, Ann Demeulemeester and the Comme des Garçons women's lines.

ART ON WHEELS: Chanel isn't the only house with a project to do a nomadic art exhibit. Hermès will launch its own itinerant art shows, called the H Box, which will debut at Paris' Centre Pompidou museum of contemporary and modern art on Nov. 28. The show, running through Jan. 5, will be held in a movable metal, space-pod-looking structure designed by architect-artist Didier Fiuza Faustino. Inside, videos commissioned by the French luxury firm will be screened. Benjamin Weil, who heads the Artists Space in New York, curated the exhibit, which will include pieces by the likes of Alice Anderson, Yael Bartana, Sebastian Diaz Morales and Dora Garcia. Hermès will commission another four videos each year for the movable show, which is scheduled to land in Luxembourg next year, followed by a stop in Spain.

Negotiations are said to be under way to bring the H Box to the U.S. after Spain. For its part, Chanel commissioned Zaha Hadid to create a futuristic pavilion for its own "Mobile Art" project, which will open in Hong Kong for an eight-week stop before traveling to Tokyo, New York, Los Angeles, London, Moscow and Paris.
VIRTUAL RICCI: With a new cool designer, Nina Ricci is continuing to streamline its communication tools. The Paris house, now under the artistic direction of Olivier Theyskens, relaunched its Internet site on Thursday. Visitors to ninaricci.com now are treated to a video of Theyskens' ethereal spring runway collection, as well as a short biography of the Belgian wunderkind. Pictures of past collections and accessories are also available.

FLYING HIGH: NetJets pilots soon will be touching down in stylish shades. The preferred airline for the superwealthy has selected Modo as its official eyewear provider. Modo's classic Umberto frame made exclusively for NetJets features a logo on the temple that reads "Modo for NetJets," and comes in a greenish hue known as "gun." Modo chief executive officer Alessandro Lanaro said, "Modo for NetJets sunglasses are manufactured using the lightest titanium materials combined with a highly engineered mineral glass lens. Our partnership is about technology and luxury in line with the NetJets experience." Non-NetJets pilots also can purchase the Modo Umberto in gold, khaki and gun for $285 at stores such as Ilori and MyOptics in New York.

ON AIR: Entrepreneur. Fashion darling. Now add radio host to Lapo Elkann's résumé. The Fiat heir is to launch his own talk program on Sirius Radio next month. WWD has learned that the Italia Independent capo will host a weekly, hourlong program on the satellite network. The show's lineup is not yet known but a spokeswoman said Elkann will have guests. With his colorful past and bright future, the young, wild-haired Italian will surely have enough fodder to give some good talk. Meanwhile, it looks like Elkann is also considering a dip into the sports arena. The buzz in Milan is that he's in talks to buy a stake in the city's professional volleyball team.