Most Recent Articles In Fashion ScoopsMost Recent Articles In Fashion Scoops
PHONE TAG: While legions of fashion brands, including Giorgio Armani, Prada and Dolce & Gabbana, have launched designer cell phones over the past few years, Gucci is forging its own high-tech path in the world of mobile communication through a new Web site in Japan. Cell phone users in Japan can access the site, guccijoy.jp, by scanning their phones over a high-tech code that appears in magazine advertisements and special posters in the Omotesando subway station that will be on display for one week starting April 7. The QR codes, similar to the bar codes used in supermarkets, are commonplace advertising fixtures in Japan, where people often prefer cell phones to computers when it comes to surfing the Internet or sending e-mail. The Gucci site allows users to download special images (think the Gucci Bear or Gucci Joy handbag) to use as wallpaper or icons on their phones. The site also allows cell phone users to browse the Gucci Joy Collection of colorful spring handbags and accessories, as well as check prices and store locations.
HELLO DOLLY: Michael Kors is an “American Idol” devotee and an ardent Dolly Parton fan (remember how he kicked off his spring 2006 runway show with “Jolene”?). On Tuesday night, his two obsessions came together when he was an audience member on “American Idol,” which had a Parton theme. Kors, who is in Los Angeles this week shooting the fall campaign with Mario Testino and models Carmen Kass and Noah Mills, was unaware of the theme when he requested the tickets. But he’ll be taking his newfound ties to the show a step further: The “American Idol” producers have asked the designer to tape a public service announcement, which will air during the “Idol Gives Back” benefit show next Wednesday.