Fashion Scoops: Luella's London... Play it Again, Kylie... Short 'N' Sweet...

Luella Bartley came home in style Monday night, inaugurating her first stand-alone store on Brook Street in Mayfair.

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DIDDY'S SPACE: Never let it be said Sean "Diddy" Combs doesn't push the envelope — or in this case, the mouse and Webcam. In what is believed to be a fragrance-launch first, the rapper will broadcast the party for his new Unforgivable for Women scent live on YouTube. The party, set for Wednesday night at a townhouse on New York's Upper East Side, will feature red-carpet arrivals — Aretha Franklin and Usher are expected — and random moments from the party (cameras will be set up on each floor of the townhouse to catch all that's unforgivable).

NO PLACE LIKE HOME: Gianni Versace SpA's new interiors Web site goes live today, offering a high-tech twist on the world of home furnishings. The site,, allows style-conscious surfers to download catalogues of Versace's full product range of home items, from glass goblets to quilted leather couches. Architects and interior designers can also download 2-D and 3-D images of each item in the Versace home collection to work into their blueprints. "We think we are the first player in the luxury design field to offer a service of this type," said a company spokesman, adding that home collection sales grew to 62 million euros, or $78.1 million, in 2006. "In the true spirit of Gianni Versace, we want to bring a bit of innovation into home design." While e-commerce won't be immediately available on the site, Versace plans to start online sales of select home items as of next year, the spokesman said.

CHARGE IT: For retailers and editors, fashion weeks are a job. But for the celebs on the scene, such a week is just another chance to shop. Victoria Beckham, for one, eyed the surrealist dresses at Marc Jacobs last week, perhaps coming up with a wish list to give her husband, David. "I buy him clothes, he buys me clothes, we help each other out," she said. And famed shopper Beckham didn't miss her chance while in Manhattan — she browsed Bergdorf Goodman, stopping at BG for lunch and then hours later for coffee with her pals and security detail. Beckham, who also attended the Oscar de la Renta show, flew back to Los Angeles after meeting with retailers and manufacturers about her own fashion line, DVB.
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