Fashion Scoops: Luella's London... Play it Again, Kylie... Short 'N' Sweet...

LUELLA'S LONDON: Luella Bartley came home in style Monday night, inaugurating her first stand-alone store on Brook Street in Mayfair, with a cider and Champagne party. "I'm so glad she's in London," said Net-a-porter's Natalie Massenet before spying the glass bowls of English boiled sweets. "Now I'm going to hit the candy." The 1,400-square-foot store captures Bartley's cheeky take on fashion: Polished, dark wood floors and distressed wood paneling jostle with neon green clothes rails. She's slapped stickers — with her trademark pirate, smiley face and horse logos — onto the pristine glass cabinets and the smooth leather counter. "It's amazing to be here, it's home," said Bartley, who is based in London but shows her collection in New York. And to make the space even more welcoming, Bartley has carved out a basement hangout for her friends and clients. It's covered with floral wallpaper, and one wall is painted over with a giant horse mural.

PLAY IT AGAIN, KYLIE: Kylie Minogue glittered like a diamond at the Hoxton Square Bar & Kitchen Sunday night — but it wasn't all down to her silvery Swarovski-encrusted leggings. The pint-size diva, wearing a Gareth Pugh leather fringed minidress, was showing off at a BoomBox party to celebrate her friend Gareth Pugh's latest collection. She boogied up and down the bar pulling members of the glitter-, neon- and Lycra-clad crowd up to dance with her, and even took over as DJ, spinning a set of girl-power pop numbers from artists including Britney Spears and Madonna. Henry Holland, Danielle Scutt and Agyness Deyn boogied along with the club kids.

SHORT 'N' SWEET: Fuschia Kate Sumner, also known as Sting's eldest daughter, certainly knows how to make a wardrobe work for her. "I shortened my Dior," said Sumner, pulling up the hemline of her white silk embroidered dress to show the damage. "John Galliano would probably kill me." Sumner was showing off Sunday night at the party to celebrate Moët & Chandon's 10th year sponsoring London Fashion Week. The party, in the Holland Park Opera House, drew guests including Alexander McQueen, Agyness Deyn, Peaches Geldof, Stuart Vevers, Maria Grachvogel, Giles Deacon, Claudia Schiffer, Naomi Campbell, Jasmine Guinness, Alice Temperley and Sadie Frost.

DIDDY'S SPACE: Never let it be said Sean "Diddy" Combs doesn't push the envelope — or in this case, the mouse and Webcam. In what is believed to be a fragrance-launch first, the rapper will broadcast the party for his new Unforgivable for Women scent live on YouTube. The party, set for Wednesday night at a townhouse on New York's Upper East Side, will feature red-carpet arrivals — Aretha Franklin and Usher are expected — and random moments from the party (cameras will be set up on each floor of the townhouse to catch all that's unforgivable).

NO PLACE LIKE HOME: Gianni Versace SpA's new interiors Web site goes live today, offering a high-tech twist on the world of home furnishings. The site, versacehome.it, allows style-conscious surfers to download catalogues of Versace's full product range of home items, from glass goblets to quilted leather couches. Architects and interior designers can also download 2-D and 3-D images of each item in the Versace home collection to work into their blueprints. "We think we are the first player in the luxury design field to offer a service of this type," said a company spokesman, adding that home collection sales grew to 62 million euros, or $78.1 million, in 2006. "In the true spirit of Gianni Versace, we want to bring a bit of innovation into home design." While e-commerce won't be immediately available on the site, Versace plans to start online sales of select home items as of next year, the spokesman said.

CHARGE IT: For retailers and editors, fashion weeks are a job. But for the celebs on the scene, such a week is just another chance to shop. Victoria Beckham, for one, eyed the surrealist dresses at Marc Jacobs last week, perhaps coming up with a wish list to give her husband, David. "I buy him clothes, he buys me clothes, we help each other out," she said. And famed shopper Beckham didn't miss her chance while in Manhattan — she browsed Bergdorf Goodman, stopping at BG for lunch and then hours later for coffee with her pals and security detail. Beckham, who also attended the Oscar de la Renta show, flew back to Los Angeles after meeting with retailers and manufacturers about her own fashion line, DVB.