Fashion Scoops: Kicking Off in L.A.

Josie Maran and boyfriend Ali Alborzi were among those on hand as the West Coast fashion flock headed to Mr. Chow Thursday night to begin the absorption of Fashion Week karma.

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DINNER BELLES: On Thursday night, Fred Segal Beauty co-founders Michael Baruch and Paul DeArmas and Smashbox owners Dean and Davis Factor held their annual kick-off dinner for designers showing at Mercedes-Benz Fashion Week at Smashbox Studios at Mr. Chow in Beverly Hills. The yearly gathering drew veterans such as Randolph Duke and Bebe chairman and founder Manny Mashouf, as well as fledgling designers Nicky Hilton, Emmy Award-winning actress Jaime Pressly, Sophia Banks and Marissa Ribisi, who brought her twin brother, actor Giovanni Ribisi. Colorful runway characters included Heatherette’s Richie Rich and Traver Rains, Petro Zillia’s Nony Tochterman and Jeremy Scott. “This is one of my favorite events,” said designer Joey Tierney, “because everyone can come together and celebrate.” A few fashion-loving actresses such as Ashley Scott and Rumer Willis also stopped by for food and fun.
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