BLUE TONE: Levi's is making sure its customers dial in style. The company launched its first telephone collection in Paris on Tuesday. Customers can hook their cell phones to their jeans with a metal chain that is provided with the phone. Sold for around 500 euros, or $565, the high-end phone will be available in Levi's stores as well as specialty stores across Europe beginning in September.
MARGIELA REVEALED: WWD reported in April that Maison Martin Margiela will launch a store in Los Angeles this year, but details on the project have surfaced since — including a tentative opening date of mid-August. The company will split a 4,500-square-foot retail space on Little Santa Monica Boulevard in Beverly Hills with 11-year-old designer specialty store Mameg. The two boutiques will be connected from the inside via a short hallway, said Mameg co-owner Sonia Eram.
Mameg, which specializes in fashion-forward labels including Balenciaga, Hussein Chalayan and Véronique Leroy, has been a key account for Margiela in the past, but will stop carrying the brand once it moves from its current location in Brentwood. "We've been working on this move together for over a year," said Eram, who added that the larger company approached her with the idea of pairing up on a shared space. The location will be the second in the U.S. for Maison Martin Margiela, which opened its first U.S. unit in lower Manhattan in December 2005.