Fashion Scoops: Just Doing What He's Told... Singin' In The Rain...

Proenza Schouler landed a front row full of its loyal socials:...

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REMEMBERING WHEN: Actress Lindsay Price has been taking in a few shows this week, such as Peter Som, Dennis Basso and most recently, Barbara Tfank at the Carlyle Hotel on Tuesday. There, she dished about the fashion community, her new "Lipstick Jungle" character, Victory Ford (a fashion designer herself) and, of course, her role as Janet on the latter seasons of "Beverly Hills, 90210." "I still talk to some people," Price said of the cast. "I talk to Tiffani (Thiessen), Luke (Perry) — everyone's doing really well. It's funny because now, thanks to TiVo, I can watch all these episodes on the Soap Net channel that I never got to see because I was working. I think right now, my character is having a baby. And I remember at the time, I was 20 years old and couldn't even keep my plants alive. They had automatic water timers."

BAG LADIES: Alvin Valley is giving disposable fashion new meaning. The designer will unveil the "eco-tote" he designed at the Duane Reade on Broadway just west of Bryant Park. New Yorkers for a Green New York founders Amanda Hearst, Annie Churchill, Tony Cummings and Billy Gilbane, will be on hand today from 3 to 5 p.m. to help sign the first 250 bags.

HELLO, ROW: There's something to be said for a celebrity, one with a clothing line, no less, that resists the idea of press. Case in point: Ashley Olsen and the presentation of her and sister Mary-Kate's latest The Row collection, which they — or their public relations firm, rather — declined to have photographed or formally reviewed. No matter, really, as the collection, the duo's fourth, looked wonderful. "We're still a small company," commented Ashley as she went through the racks of body-skimming, yet sophisticated, day and evening dresses, cozy alpaca pullovers or the leather leggings that were such a hit for spring at retailers including Barneys New York and Bergdorf Goodman. Retail prices range from $195 for a T-shirt to $4,800 for a kangaroo coat. "The thing is," said Ashley, "we have everyone from our friends to their moms try on the clothes. We want them to look great on a really wide range of women." And, in fact, they do. Ashley, who is 22 and just over 5 feet tall, was representing The Row in a scarf, slouchy T-shirt and leggings combo. As for Mary-Kate, who's been pursued by the tabloid hounds over Heath Ledger's death, she was nowhere to be seen.

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