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JUST DOING WHAT HE'S TOLD: Proenza Schouler landed a front row full of its loyal socials: Amanda Brooks, Tatiana Santo Domingo and Vanessa and Samantha Traina, whose mom, Danielle Steel, flew in from Paris to join them) as well as a few big Hollywood types. "It" girl Amy Adams was between film sets, having just wrapped "Doubt" and not yet started "Julie & Julia," and took in the sartorial sights with boyfriend Darren Le Gallo.
Dylan McDermott, meanwhile, added himself to the list of celebrities who have no idea what or who Proenza Schouler is, let alone are able to pronounce it. "It sounds like an antianxiety drug," said the actor, who was seated next to Brooke Shields. So why show up at all? "My publicist said I should come," he said candidly. But the "Big Shots" star is not a total fashion neophyte. He's attended shows in Milan, he said, and, "I used to sell Ralph Lauren T-shirts for $15 on the street," he added, not mentioning exactly how he procured such goods.
Meanwhile, Rihanna took her seat between Elle editor in chief Roberta Myers and the magazine's creative director, Joe Zee. "I wish I could go to more shows," the singer said, before adding that she is working on her performance for the Grammys and getting ready to tour with Kanye West in the spring. "I am busy, busy, busy." Lucky for the Proenza boys, she had an opening on Monday night. "I love Proenza Schouler," she said. "Their stuff is very edgy. Like me, edgy and sexy."
SINGIN' IN THE RAIN: The next day, Rihanna kept up her busy pace, stopping by the Totes Isotoner showroom in New York to mark her second umbrella collection with the accessories firm. "We ladies hate walking around with clumsy umbrellas all the time," the singer said. "So my size is perfect and I love the colors." The partnership began in April when Def Jam, Rihanna's label, approached Totes and asked it to make a special umbrella to help launch her hit single, "Umbrella." Within six weeks, Rihanna had her first collection. Some special pieces will be on stage with her at the Grammy Awards Sunday, where the starlet, up for four awards, will perform the song, which is contending for Record of the Year. "The umbrellas go with the theme of the performance, but I can't say what that is yet," she said.