PEACHES FOR PPQ: Peaches Geldof, the party-loving daughter of Bob Geldof, is the latest celebrity to turn designer. She will create a capsule collection of dresses, separates and bags for the London ready-to-wear label PPQ for fall, all based around her namesake color mixed with Gothic black touches.
Geldof is no stranger to the brand, which thanks to its Eighties-influenced party dresses has become a favorite among London scenesters such as Daisy Lowe, Agyness Deyn and Geldof, who's even modeled in one of the label's shows. "It's a natural progression that Peaches is designing with us, she has always been one of our most confident customers," said Percy Parker, who founded PPQ with Amy Molyneux. "We have managed to provide her with everything a girl needs to party in, and now we have put our heads together and taken things to the next step." The line will launch at PPQ's Conduit Street store in London for fall, and will retail for up to 195 pounds, or $394. And the line isn't Geldof's only foray into fashion — the sometime model and DJ also is set to star in a documentary for MTV in the U.K., in which she'll be filmed editing a weekly celebrity magazine.
NEWBORNS: Celebutantes and on-again friends Nicole Richie and Paris Hilton joined their respective beaus, Joel and Benji Madden, last week for the opening of the Maddens' DCMA Collective flagship store in Los Angeles.