A little bit pricy, as well. According to vice president of merchandising Brad Virata, while the jeans will continue to wholesale between $90 and $100, the collection is priced at upward of $75 for a T-shirt to $600 for a leather jacket. "The goal was to be below Theory but above Diesel," he said.
"The prices are up," agreed Ayala, "but the line is more directional and, really, it's where Justin and I wanted it to go from the beginning." That apparently means the requisite denim range plus a heady dose of jackets with details like exaggerated collars and custom patches, lush knits for layering and flirty pull-on or double-breast miniskirts in pinstripe wool or cotton canvas. Up next: shooting the label's first ad campaign this spring.
DOUBLE TROUBLE: For those who missed CocoRosie at Prada's Tuesday night bash or The Slits at Chloë Sevigny and Opening Ceremony's Webster Hall blowout, tonight brings another party-cum-live performance with Anna Sui's official after-show party at Don Hill's. The Paddingtons will be bringing down the house for the first time on American turf at the fete, which also serves as Agyness Deyn's birthday party. The Misshapes and Deyn herself also will take turns in the DJ booth up until 4 a.m., leaving revelers just enough time to catch a few hours of shut-eye before the Ralph Lauren show the next morning.
BACK TO BACK: Phillip Lim took his front-row seat at Richard Chai's show on Wednesday — even as his own fall presentation was scheduled for the slot right after. "I did extra prep time before," Lim said, adding jokingly: "He would kill me if I wasn't here, and I don't want to die an early death."