Fashion Scoops: Iconic Tommy... Wild Man Blues... Mommy & Me...

Book signings aren't new fare for designer and five-time author Tommy Hilfiger, nor for advertising legend George Lois, who's penned seven.

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MOMMY & ME: Chic Manhattan moms carted along their fashionable kin — and their respective nannies — to Hogan's Spring Street store on Tuesday for a reading of Julianne Moore's first children's tome, "Freckleface Strawberry." "Hey, grown-ups," chided Moore to the mothers who had more trouble quieting down than their children. The event, cohosted by Vogue, turned the boutique's private back room into a playroom rife with entertainment for the kids so moms such as Amanda Cutter, Sarah Wynter, Yvonne Force Villareal, Marisa Noel Brown, Cynthia Rowley and actress Kim Raver could socialize in peace and shop. And Moore is certainly making the rounds: she'll give another private reading and book signing today at the Crewcuts on Prince Street. Moore, who has already optioned her second book "Freckleface Ball," said a childhood friend inspired the books.

CRUSHED ICE: Madison Avenue was ablaze with flashbulb pops Monday night when Sir Elton John hosted the opening of the new Chopard boutique and brought with him an entourage that included Eva Herzigova, Daphne Guinness, Adrien Brody, Natasha Poly and Agyness Deyn. The evening kicked off with a drawn-out ceremony, during which a huge cake, designed in the likeness of the new shop, was presented by Chopard copresidents Caroline Gruosi-Scheufele and Karl-Friedrich Scheufele, and celebrities like Elton and Elizabeth Hurley, who had decamped to a makeshift VIP ward on the second floor, came down to mingle briefly with the other guests. After the cutting, they quickly retreated back upstairs, though Hurley graciously offered her jewelry predilections. "I'm an earring girl," she said, sporting an enormous pair of Chopard chandelier gems. "But these aren't mine, sadly."

Rachel Weisz, meanwhile, refused to even talk about her own (most likely borrowed) Chopard bling. As cocktails wore on, the scene became increasingly crushed. In an attempt to avoid the massive stampede, Maggie Gyllenhaal gracefully made her way toward the VIP quarters. "I so rarely wear jewelry," she admitted, though she showed off a diamond lattice bracelet. "I think it would feel differently if I'd purchased this, instead of checked it out from the library."

The fashion frenzy even had Chopard U.S. president and chief executive officer Marc Hruschka in a state of bewilderment. "You know, sometimes you send out these invitations and you don't know who's gonna show up," he laughed. "My team told me to stop inviting people. I said, 'I'm not!'"
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