Fashion Scoops: Rosetta Rising... Hermès' Smart Move...Zara Moves West...

Word has it that Hermès is shifting down its highfalutin collaborations. The house is working on a project with the itsy-bitsy Smart car.

GOING WEST: Zara is moving into the Upper West Side of Manhattan in the spring. The Spanish fast-fashion powerhouse has signed a lease for 15,000 square feet at 1963 Broadway between 66th and 67th Streets in a space formerly occupied by Tower Records. It’s the chain’s first store in the area. Cushman & Wakefield represented the landlord, Millennium Properties. Jeffrey C. Paisner, broker at Ripko Real Estate Corp., represented Zara. Over the past three years, the neighborhood has seen an influx of better retail with the additions of Best Buy, Brooks Brothers, Lululemon, Ugg, Club Monaco, Space NK, Fresh and the Shops at Columbus Circle. In addition, the former Victoria’s Secret at 1981 Broadway will become an Apple store, about a block north of Zara.
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