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Fashion Scoops

Fashion Scoops: Here Comes The Bride... Lacoste's Cold Shoulder...

Fashion Scoops: Here Comes The Bride... Lacoste's Cold Shoulder...

by WWD Staff

Posted Friday February 01, 2008

Last Edited Monday July 28, 2008

From WWD Issue 2008/02/01

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468291

BIG APPLE BLITZ: Gucci has a crush on New York City and, next week, even every Gotham coffee junkie will know about it. That's because the luxury goods house is celebrating the opening of its Fifth Avenue flagship with a novel marketing idea. Gucci created special paper coffee cups emblazoned with the "Gucci [heart] NY" logo that also graces its new limited edition handbag collection. The cups will be distributed to 150 coffee carts between Third and Sixth Avenues from 42nd Street to 59th Street from Monday. Will the cup be worth more than the coffee?

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