LUELLA'S NEW HOME: Luella Bartley might be opening her first stand-alone store in the upscale London neighborhood of Mayfair in June, but she won't be far from her rock 'n' roll inspirations — the 25 Brook Street location is next door to Jimi Hendrix's one-time residence in London.
The 1,400-square-foot store (in the same building as the Handel Museum, where the composer once lived) is near Claridge's, Penhaligon's and Sonia Rykiel. The ground floor will carry Bartley's entire ready-to-wear and accessories collection alongside one-off pieces unique to the store, while the basement will be a client area. The two-story space previously housed an L.K. Bennett footwear store.
The decor will contrast dark wood finishes and antiqued leather fixtures with touches of graffiti and flea-market furniture, to create an atmosphere that the company has dubbed "stately home meets independent record store."
And London is just the first step in Bartley's expansion — a store in Hong Kong is set to open in October, while a shop-in-shop unit opened in Takashiyma in Shinjuku in Tokyo in March.