Fashion Scoops: Gucci Gone Wild... Crystals On The Runway...

Gucci will launch its new men's fragrance Gucci by Gucci Pour Homme on June 23 with one of the biggest bashes during Milan's Men's Fashion Week.

GETTING A LITTLE DIRTY: Juicy Couture is changing the name of its men's collection from Juicy Couture for Men to Dirty English, after its men's fragrance with the same name. Juicy founders Gela Nash-Taylor and Pamela Skaist-Levy said the new name, appearing on its men's holiday collection, adds an element of edginess. "We felt the name Dirty English sums up the attitude and essence of the men's collection," Nash-Taylor said. Juicy Couture is actually no stranger to name changes. The brand once decorated shopping bags with Love P&G, a warm send-off from its founders. But when Procter & Gamble called Juicy to complain, the duo changed its slogan to Love G&P.

DADDY WOULD BE PROUD: Ivanka Trump, who visited the Windy City recently to show her fall jewelry collection at J.Mendel's Michigan Avenue boutique, didn't miss the opportunity to promote (albeit graciously) the new Trump International Hotel & Tower Chicago. The statuesque blonde, who wore her own diamond tassel earrings, mentioned that while in Chicago she stayed at the hotel, received several spa treatments that day and dined for both lunch and dinner at the hotel's restaurant Sixteen, where she enjoys the admittedly rich porcini ravioli.

So how does Trump, who also works as vice president of real estate development for the Trump Organization, stay so svelte indulging in such fare? "I'm 26," she laughed, acknowledging that her mother, Ivana, warns her to start eating healthier.

The young Trump also said she plans to open a 1,200-square-foot boutique to showcase her jewelry collection in retail space at the base of the Chicago hotel. That would join her first location, a 1,100-square-foot unit on New York's Madison Avenue, and one in the works in Las Vegas. She declined to give the location, but odds are it'll be near the new Trump property there.

LONDON'S TASTE OF HALSTON: Tamara Mellon was on hand to celebrate the opening of an 800-square-foot Halston in-store boutique in London's Selfridges Wednesday. The space, on Selfridges' second floor, is decorated with dove gray carpets, slate sofas and mirrored gray screens to complement the muted tones of Halston's fall collection. As guests including Tamara Beckwith and Rebecca Korner admired a clutch of pieces on display in the store's personal shopping suite, models drifted around the space wearing purple and tangerine silk Halston gowns. Bonnie Takhar, president and chief executive officer of Halston, said she plans to extend the brand into other categories, including sunglasses, swimwear, jeans and candles. "It's one brand that can diversify," she said.
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