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Fashion Scoops: Gucci Gone Wild... Crystals On The Runway...

Gucci will launch its new men's fragrance Gucci by Gucci Pour Homme on June 23 with one of the biggest bashes during Milan's Men's Fashion Week.

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GUCCI GONE WILD: Gucci will launch its new men's fragrance Gucci by Gucci Pour Homme on June 23 with one of the biggest bashes during Milan's Men's Fashion Week. The Florentine fashion house has bumped up its runway showtime from its usual evening slot to midday in order to get its Piazza Oberdan show space and neighboring gardens ready for the event. The evening will kick off with dinner for 100 guests. Afterward the doors will be rolled open to another several hundred invitees, to be entertained with a concert by Irish chanteuse Roisin Murphy — who covered Bryan Ferry's song "Slave to Love" for the fragrance's television ad — and later a set by French DJ Michelle Gaubert. The party's guest list includes actor James Franco, the face of Gucci by Gucci Pour Homme's ad campaign. Frida Giannini, creative director of Gucci, will host the event together with licensee partner Procter & Gamble Prestige Products.

CRYSTALS ON THE RUNWAY: London's designers let their creative juices flow Wednesday night when they showed a collection of one-off pieces made from crystallized Swarovski elements at the company's Runway Rocks event in London. Shaun Leane sent out a model wearing a headdress of crystal cherry blossom branches, while architect Zaha Hadid created a metal piece of jewelry that swirled around the body and Hussein Chalayan designed a bomber jacket made from shimmering silver crystals. Later, guests including Rosamund Pike, Jaime Winstone and Hadid checked out pieces created for past Runway Rocks events on display in the Phillips de Pury gallery, where the show was held.

NEW YORK INVASION: Nordstrom may not have secured a Manhattan location yet, but fans can get their chance to shop the store in Gotham next week. On June 18, Nordstrom and Vogue are hosting a designer collections shopping event at the Harold Platt House on the Upper East Side. Carolina Herrera, Peter Som, Phillip Lim and Thakoon Panichgul are slated to make personal appearances. The night before, Nordstrom and Vogue are hosting a cocktail party at the same venue to fete the New Yorkers for Children fall gala, which takes place on Sept. 16.

FLY ON THE WALL: Paris mayor Bertrand Delanoë honored Canadian filmmaker David Cronenberg with the city's prestigious Grand Vermeil decoration in a ceremony Thursday at the town hall. During the ceremony, Delanoë said he was looking forward to seeing Cronenberg's stage direction of his first opera in Paris, "The Fly," which opens next month. Delanoë also presented the lineup for the Paris Film Festival, which runs July 1 to 12. Charlotte Rampling, currently shooting a Cécile Telerman film called "La Faute Des Mères," or "Mother's Fault," is set to be the festival's president. "It's the occasion for me to take the time to see lots of movies," Rampling said.
B ROYAL: France's Agnes Trouble — better known as agnès b. — is going royal. The designer, known for her hip sportswear, won a contest to dress the personnel at the Château de Versailles. A spokeswoman called the collection inspired by the Sun King's style, but with a modern twist. Trouble will present the uniforms to the press next week. On that occasion, the designer will be decorated Officer of Arts and Letters in a ceremony at the Grand Trianon.

ROOM WITH A VIEW: For a city full of both nightlife and glittering vistas, Los Angeles has precious few nightspots with views. At Jason Pomeranc's Thompson Beverly Hills, the debut of ABH (short for Above Beverly Hills) should fill that gap nicely. A teak bi-level deck surrounded by infinity glass offers a 360-degree view of the city, but the stargazing should also be ample. On Saturday, Gucci will host the first fete, honoring Rihanna and Joe Zee. Rashida Jones, Mika Kelly, Becki Newton, Camilla Belle and others will be on hand for a sit-down dinner on the upper cabana-lined pool deck, while a few more will join in for after-dinner festivities at the bar below, which features a 20-foot palm tree (which had to hoisted up the outside by crane) and a private dining room and living room.

WITH HONORS: Stan Herman designed quite a few uniforms in his career, but he never actually made a graduation outfit. It would have come in handy this weekend. Herman is receiving an honorary doctorate degree from the University of Cincinnati, his alma mater. Herman will be accompanied to the ceremony by Jeffrey Banks, and will address the crowd at the university's graduate fashion show. "I will put on the cap and gown, and it will be very nostalgic," Herman said. "It's been a long time since I put on a cap and gown. It rained on my graduation, and the wet blue gown came off on my white shirt. I kept the shirt for years. It was the first tie-dye shirt I ever owned." Herman isn't the only one excited about the honor. "It makes my father extremely happy," he said. "He had to wait to 104 to have a son who is a doctor."
GETTING A LITTLE DIRTY: Juicy Couture is changing the name of its men's collection from Juicy Couture for Men to Dirty English, after its men's fragrance with the same name. Juicy founders Gela Nash-Taylor and Pamela Skaist-Levy said the new name, appearing on its men's holiday collection, adds an element of edginess. "We felt the name Dirty English sums up the attitude and essence of the men's collection," Nash-Taylor said. Juicy Couture is actually no stranger to name changes. The brand once decorated shopping bags with Love P&G, a warm send-off from its founders. But when Procter & Gamble called Juicy to complain, the duo changed its slogan to Love G&P.

DADDY WOULD BE PROUD: Ivanka Trump, who visited the Windy City recently to show her fall jewelry collection at J.Mendel's Michigan Avenue boutique, didn't miss the opportunity to promote (albeit graciously) the new Trump International Hotel & Tower Chicago. The statuesque blonde, who wore her own diamond tassel earrings, mentioned that while in Chicago she stayed at the hotel, received several spa treatments that day and dined for both lunch and dinner at the hotel's restaurant Sixteen, where she enjoys the admittedly rich porcini ravioli.

So how does Trump, who also works as vice president of real estate development for the Trump Organization, stay so svelte indulging in such fare? "I'm 26," she laughed, acknowledging that her mother, Ivana, warns her to start eating healthier.

The young Trump also said she plans to open a 1,200-square-foot boutique to showcase her jewelry collection in retail space at the base of the Chicago hotel. That would join her first location, a 1,100-square-foot unit on New York's Madison Avenue, and one in the works in Las Vegas. She declined to give the location, but odds are it'll be near the new Trump property there.

LONDON'S TASTE OF HALSTON: Tamara Mellon was on hand to celebrate the opening of an 800-square-foot Halston in-store boutique in London's Selfridges Wednesday. The space, on Selfridges' second floor, is decorated with dove gray carpets, slate sofas and mirrored gray screens to complement the muted tones of Halston's fall collection. As guests including Tamara Beckwith and Rebecca Korner admired a clutch of pieces on display in the store's personal shopping suite, models drifted around the space wearing purple and tangerine silk Halston gowns. Bonnie Takhar, president and chief executive officer of Halston, said she plans to extend the brand into other categories, including sunglasses, swimwear, jeans and candles. "It's one brand that can diversify," she said.
STEPPING SOFTLY: Los Angeles philanthropist Dana Davis, daughter of Barbara Davis and sister of Nancy Davis, is launching a luxury shoe line for spring. Davis has partnered with podiatric surgeon Bob Baravarian to create shoes that are built to support, not torture, women's feet. The two have collaborated with New York designers Silvano Banfi and

Frank Zambrelli on the collection, which is slated for a soft launch around the time of the Carousel of Hope Ball, the fund-raiser her family started when she was diagnosed with diabetes as a child.