GOOD LUCK WITH THAT: Lots of designers have trimmed their budgets for press samples lately, but James Perse is going to an extreme, making editors purchase products in order to shoot it. Under the brand’s new policy, euphemistically named the “Studio Sales Discount,” editors must prepay by credit card for product, minus a 10 percent discount. They have 10 days, not a day more, to return the product for a refund, minus a 20 percent restocking fee. James Perse will not accept returns of T-shirts, (which are its bread and butter,) undergarments, footwear or bathing suits. Apparently, the company has decided an editorial credit isn’t worth more than 30 percent of the cost of a T-shirt. Returns will only be processed by the brand’s Melrose Avenue store in Los Angeles — not a showroom or press office. Still interested, editors? The first step is to fill out a credit application. Later on, if you need to transfer the account to a colleague or a successor, you will be required to notify James Perse by certified mail.
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