fashion-scoops
fashion-scoops

Fashion Scoops: Good Morning, Hermès... Barrett Hops the Pond...

“Was it too early?” Hermès chief executive Patrick Thomas asked sheepishly before dawn on Thursday.

Hermès

Cheese is served chez Hermès.

Photo By Courtesy Photo

ORANGE YOU GLAD: “Was it too early?” Hermès chief executive Patrick Thomas asked sheepishly before dawn on Thursday. After all, to announce its annual marketing theme for this year, “Beautiful Escape,” the French luxury brand asked some 300 editors and Hermès staffers to assemble at 5 a.m. for a surprise visit to Rungis, the sprawling wholesale food market on the outskirts of Paris that nourishes an estimated 12 million to 15 million people. Wearing white smocks, the fashion pack was eerily silent filing through the giant meat locker — where a young woman in a tuxedo tinkled a gleaming black grand piano — but woke up in the fragrant cheese hall when a mouse-headed waiter glided towards them on Rollerblades offering a tray of cubed cantal. The tour ended with gourmet samplings — from oysters to crepe suzette — while Hermès’ artistic director Pierre-Alexis Dumas led a crew of cyclists through the dining hall, capping off a quirky morning.

Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false