FINDING GARBO: Greta Garbo's elusiveness was legendary and apparently the outerwear that bore her name was equally hard to find in stores. Now Item House, an outerwear manufacturer, has taken over the outerwear license from Amerimade, and George Simonton has been tapped to design the new collection.
The reclusive actress died in 1990, but two years ago her great-nephews Derek and Scott Reisfeld announced licensing deals around the time of what would have been the actress' 100th birthday. They have since switched direction. But Simonton insisted he isn't going completely Hollywood — he will still create his signature collection as well as a more affordable one.
STARCK-MADE MOSS: The design emporium Moss is teaming up with Philippe Starck for a shop-without-walls at the forthcoming SLS at Beverly Hills Hotel. The Starck-designed environment — to be called "The Bazaar" — will encompass dining, lounging and shopping in the hotel's lobby. Franklin Getchell, who cofounded Moss with Murray Moss, said there was "a strange inevitability" to the venture, since the duo initially turned down the project because they opened a Moss store in Los Angeles. But they reconsidered, after running into Starck in Milan and learning the new hotel will be eight blocks from the freestanding Moss store. Then "they sort of forgot about it again" until SBE Entertainment Group's Theresa Fatino inquired about hotel lobby furniture and unwittingly revived the store idea, Getchell said.
Once all is in place, 30 vitrines of various shapes and sizes will punctuate the hotel's lobby, dining area and bar, allowing visitors to browse while they unwind. Getchell said of Starck, "It's extremely exciting — all the back and forth. He's very into it, very present, engaged in the process and he's brilliant."
Plus, he doesn't mind going the distance. In May, the architect agreed to sign 80 gun-shaped lamps for the Moss SoHo store. Unfortunately for him, the lamps had to be hung in the windows before he could leave his John Hancock. But Starck still signed them all even if that meant "crawling through this forest of gun lamps," Getchell said.