HILTON TAKE TWO: Nicky Hilton's first attempt at designing may be flopping, but that isn't stopping her from making another go with a new contemporary line, Nicholai, debuting at Project next month. Her junior line Chick by Nicky Hilton, which was introduced in 2004, may be struggling at retail, but perhaps the younger Hilton's confidence has been bolstered by her recent hotel designer hotel venture, Nicky O, or by sister Paris Hilton's new contemporary line, also launching for fall. "I am used to doing my juniors line, so it's fun to do something older for me and my friends to wear," Hilton said Thursday night at Loft 11, where she hosted Macy's Presents Kiss & Tell benefit for American Heart Association's Go Red for Women. "Project Runway" season two winner Chloe Dao had the bad luck of showing up for the event at the same time as Hilton, and Dao waited in the heated awning of South American restaurant next door so as not to waste her dress (her own design) while Hilton posed for a 10-plus minute stint inside on the red carpet. That might be Hilton's only Fashion Week face time this season, though. She said she is forgoing shows for the Superbowl. "I've just done it so many times," Hilton explained. Indeed.
THAT OTHER EVENT: New Victoria's Secret Angel Selita Ebanks was loving the humid air in Miami's South Beach Thursday evening, where she and an all-star roster of sports stars and celebrities gathered at Casa Casuarina for a pre-Super Bowl dinner hosted by basketball heavy Shaquille O'Neal. Ebanks, who is filming a movie for HBO in Los Angeles and is missing New York Fashion Week this season, said she preferred the sticky, warm climate to the West Coast, even though the air moisture wreaks havoc on a girl's hair. "When my hair frizzed up, I was like, 'yes!" she said excitedly, though Ebanks kept her look frizz-free by sporting a French braid. Other attendees included Kanye West, New England Patriots quarterback Tom Brady, Taye Diggs, Matt Leinart of the Arizona Cardinals, Ludacris (a.k.a. Chris Bridges), Kelis, and Andy Roddick, who said he was "hopeless" when it came to fashion, though he was one of the more stylish athletes in the room in a fedora, worn t-shirt and relaxed jeans.