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Fashion Scoops: Double Duty...V For Vivienne...Luella Sets Up Shop...

DOUBLE DUTY: Most designers are eager to take a break after showing   their fall collection, but a gaggle of London's new names is traveling to Milan   straight after London Fashion Week - to not only host a party, but to staff ...

DOUBLE DUTY: Most designers are eager to take a break after showing   their fall collection, but a gaggle of London's new names is traveling to Milan   straight after London Fashion Week - to not only host a party, but to staff  it too.
 
Giles Deacon will man the coat-check, Roksanda Illincic will act as a cigarette   girl, Gareth Pugh will run the cocktail bar and Henry Holland will collect glasses,   when together with Pitti Immagine the designers re-create for Milan the vibe of London club night Boombox. Boombox is the Sunday night club where Luella   Bartley and Katie Grand have been known to DJ and guests outdo each other with   outrageous outfits.
 
During the event, which will be held Feb. 22 on Via Tortona, models wearing   the designers' collections will mingle with clubgoers imported from the original   Boombox night in London's Hoxton Square.
 
"This is not just a fashion party, but a manifesto for our latest project,"   said Lapo Cianchi, communication and special projects director of Pitti Immagine.   "Boombox is the perfect vehicle to realize this, through their ties with   the pathfinders of fashion, who we feel are forecasting the future". Other   designers taking part include Richard Nicoll, Marios Schwab and Jonathan Saunders.
 
V FOR VIVIENNE: Get ready for another feature film about fashion, and   this one spans from punk to the Paris runways. According to sources, Hollywood   producer Brian Grazer has signed up to do a movie based on the life of maverick   London designer Vivienne Westwood. Grazer, producer of such films as "The   Da Vinci Code" and "A Beautiful Mind," is said to be heading   to Paris later this month to soak up the atmosphere of Paris Fashion Week. A Westwood spokesman declined to comment.

LUELLA SETS UP SHOP: Luella Bartley may have just shown her fall collection   in Manhattan, but it's in her native London where she'll open her first store.   The designer is set to unveil a standalone boutique in Mayfair in April, a company   spokeswoman confirmed Monday. She declined to give any more details, however.  
 
That Bartley has chosen London as the location for her first store is no surprise:   Her muses have run the gamut of Brit icons from The Clash to Sloane Rangers,   and her design studio is based in a converted schoolhouse in the city's East   End, where she's neighbor to Giles Deacon and Katie Hillier.
 
In Mayfair, Bartley will likely be close to her designer contemporaries, including   Matthew Williamson and Stella McCartney. both of whom have stores on Bruton   Street. Marc Jacobs is set to open on nearby Mount Street next week.
 
LONDON'S BAG LADY: Anya Hindmarch is on a crusade to reduce the fashion   industry's carbon footprint - and her weapon of choice is a $10 shopping bag.   The cotton canvas bag has thick, rope handles and screams, "I'm not a plastic   bag" in fabric letters on the front. The limited-edition bag will go on   sale in mid-March at Anya Hindmarch's U.K. stores and Web site, Colette in Paris,   London's Dover Street Market, Villa Moda in Kuwait and on Net-a-porter.com.  
 
In April, it will also be sold through some less conventional channels: 300   Sainsbury's supermarkets in Britain. "We wanted to give people a choice   between plastic bags and our bags, and what better place than a supermarket?"   Hindmarch told WWD, adding that she doesn't mind her bags selling alongside   frozen Yorkshire puddings and bottles of lager.
 
"It's not just about the brand. It's about influencing people through fashion,   and communicating the idea that it's cool to think about the environment,"   she said. The project is meant to raise awareness - and there are no profit   expectations or charity donations involved. Hindmarch said the reaction so far   - you can pre-order the bags on her Web site, anyahindmarch.com - has been   "bonkers," and she's already talking to American partners to take   the idea to the US soon.