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The better move could be one of the major initiatives for Mark Weber, DKI's chairman and chief executive officer, who joined the company last October. Phillips-Van Heusen, Weber's former stomping ground, has exponentially grown its Calvin Klein business with a three-tiered structure of the designer-level Calvin Klein Collection, the bridge-tier ck Calvin Klein and the better Calvin Klein white label.
Such a move would not affect the company's Donna Karan Collection or DKNY bridge businesses, but it wouldn't be the first foray into better. DKNY Jeans is already in the better price zone. It also had the better-priced City DKNY label in a license with Liz Claiborne Inc. for spring 2001, but the agreement ended in 2005.
FASHION FIREWORKS: Cécilia Sarkozy, who raised eyebrows in May for wearing Prada to the presidential inauguration of her husband, Nicolas, was in a French state of mind for Bastille Day. France's first lady was decked out in a silk dress from Dior's fall-winter collection.
TOMMY TWICE: Tommy Hilfiger will start New York's fashion week with a bang, and plans to end it with one, too. On Sept. 5 — the first day of shows — Hilfiger will host a pre-launch bash for "Iconic America, A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture," the book he cowrote with George Lois. The tome will be published by Universe, an imprint of Rizzoli New York, in November. The location of the party is still being determined, but it is expected to be a late-night shindig replete with a surprise musical appearance.