Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Fashion Scoops: Do-It-Yourself... T-Shirt Trove... Toledo Time...

Miuccia Prada, whose screening of the film "Trembled Blossoms" was one of the main parties during New York Fashion Week, will reprise the shindig at her Los...

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fashion-scoops/news
Chloe Sevigny in an ad for Uniqlos UT Project

Chloe Sevigny in an ad for Uniqlo's UT Project.

Photo By WWD Staff

DO-IT-YOURSELF: Miuccia Prada, whose screening of the film "Trembled Blossoms" was one of the main parties during New York Fashion Week, will reprise the shindig at her Los Angeles Epicenter store on Wednesday. This being Miuccia, though, she is making sure to have some surprises up her sleeve. Where oddball musical sister act CocoRosie supplied the soundtrack to the short animated film in New York, the Los Angeles score was created by DJ Frederic Sanchez. And in a further creative twist, those who can't choose their preferred versions can create their own. In conjunction with the Los Angeles screening, Prada is making a silent version of the film available to download on its Web site, prada.com. The company is asking the public to submit its own original scores with the silent version before April 20. The winning entry will be displayed and fully credited on Prada's Web site alongside those of CocoRosie and Sanchez.

T-SHIRT TROVE: Uniqlo's ongoing UT Project (UT stands for Uniqlo T-shirt) features designs created by artists, designers, musicians and photographers. More than 1,000 different designs exist and new ones are added each season. For the next installment, bowing in April, Uniqlo tapped the art of Keith Haring and Jean-Michel Basquiat, two artists who died tragically young. Uniqlo is reproducing their art under a licensing agreement with the artists' estates. There will be about a dozen different designs from each, with prices starting at $15.50. Markus Kiersztan, creative director at MP Creative, Uniqlo's marketing and advertising company, chose Chloë Sevigny to appear in the women's ad campaign for UT Project, and Tadanobu Asano, a young Japanese film star, for the men's. The two also were photographed together in ads, which will be used in wildpostings, a type of viral guerrilla-style image campaign, as well as full pages in several magazines. The company is recording its T-shirt designs for a cultural data base and also has asked artists worldwide to submit designs for possible T-shirts.

TOLEDO TIME: Students of all ages learned some important lessons on Tuesday from Isabel and Ruben Toledo, who came to Los Angeles' Pacific Design Center for a talk sponsored by Otis College of Art and Design. One of them is to "keep your enthusiasm," advised Isabel Toledo. Another is to never be surprised which style in a collection will become the most influential. "Even your ugliest duckling — you've got to treat it with care," said Ruben Toledo, an illustrator who collaborates closely with his wife.
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