BURBERRY'S ART PROJECT: Burberry is cementing its links with the art world. The London-based luxury brand said Monday that it will be the sole sponsor of the National Portrait Gallery's upcoming exhibition "Vanity Fair Portraits," which opens Feb. 14.

The exhibition will feature the iconic portraits that have appeared in Vanity Fair's pages since the magazine launched in its first incarnation, which was published from 1913 through 1936, including images of Albert Einstein, Charlie Chaplin and Jean Harlow. It will also spotlight portraits by photographers who have regularly shot for the magazine since its revival in 1983, including Annie Leibovitz, Helmut Newton, Mario Testino and Bruce Weber. "It is a great privilege to be able to continue the Burberry history of supporting the arts," said Christopher Bailey, creative director of Burberry. The exhibition will run through May 26, and Burberry and Vanity Fair will cohost an opening event for the exhibition Feb. 11, the company said.