fashion-scoops
fashion-scoops

Fashion Scoops: New Accessories Collaborations... Coke, Light-Hearted...

Spring 2010 will mark a bevy of collaborations between New York-based accessories designers and fashion houses.

View Slideshow

COKE, LIGHT-HEARTED: Coca Cola Light, the Italian version of Diet Coke, has added a charity angle to its long-standing collaborations with fashion designers. Eight female designers — Donatella Versace, Alberta Ferretti, Anna Molinari from Blumarine, Veronica Etro, Silvia Venturini Fendi, Marni’s Consuelo Castiglioni, Angela Missoni and Rossella Jardini at Moschino — have teamed up with the soft drink to benefit the Milan for Abruzzo charity project. Each designer created four special cover-ups for the bottle, many of which feature distinctive patterns such as Missoni’s zig-zags, Etro’s paisley and roses for Blumarine.

The bottles will be unveiled at a special runway show on Sept. 24 in the courtyard of Milan’s Palazzo Reale. An auction will be held that night to benefit the Milan for Abruzzo program aimed at finding scholarships to help young women in the Italian region devastated by an earthquake last spring. The charity is also supported by the city of Milan. The bottles will also be on display open-air exhibitions in key spots around the city from Sept. 25 to Oct. 4 and a limited number will go on sale starting Sept. 25.

 

View Slideshow
Page:  « Previous
  • 1
  • 2
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false