COKE, LIGHT-HEARTED: Coca Cola Light, the Italian version of Diet Coke, has added a charity angle to its long-standing collaborations with fashion designers. Eight female designers — Donatella Versace, Alberta Ferretti, Anna Molinari from Blumarine, Veronica Etro, Silvia Venturini Fendi, Marni’s Consuelo Castiglioni, Angela Missoni and Rossella Jardini at Moschino — have teamed up with the soft drink to benefit the Milan for Abruzzo charity project. Each designer created four special cover-ups for the bottle, many of which feature distinctive patterns such as Missoni’s zig-zags, Etro’s paisley and roses for Blumarine.
The bottles will be unveiled at a special runway show on Sept. 24 in the courtyard of Milan’s Palazzo Reale. An auction will be held that night to benefit the Milan for Abruzzo program aimed at finding scholarships to help young women in the Italian region devastated by an earthquake last spring. The charity is also supported by the city of Milan. The bottles will also be on display open-air exhibitions in key spots around the city from Sept. 25 to Oct. 4 and a limited number will go on sale starting Sept. 25.