CINEMATIC MOMENT: In fashion, everything can change with a single encounter. Take Yigal Azrouël, for instance. The designer was introduced to budding director Chiara Clemente over the past weekend. They hit it off, and on the spot decided to do a film collaboration that will make its debut at the designer's fall show at Eyebeam Atelier on Friday.

"Yigal was very much inspired by the energy of New York City while working on the collection," said Clemente, who shot the video riding the New York subway all day on Monday. "I have been working with this energy of the city for the past three years while making my film, 'Our City Dreams.'"

Azrouël added, "This season is really about texture and fabric and movement for me, and I think Chiara's work brings out the sensorial quality of the collection. She understands my design and has brought her own unique interpretation."

PACK IT UP, PACK IT IN: Fans of Jansport will be getting their groove on tonight when the backpack giant takes over New York's Studio 450 to mark the launch of the Jansport Artist Series. Hitting stores in April, the limited edition collection features an older, more urban take on the classic backpack and messenger bag than those from junior high, complete with graffiti graphics and anime-style characters. London-based designer Julie West and Joex2, a graffiti and digital artist in Los Angeles, are the first partners in the series, which will include four more collaborators through October. "As a youth growing up in Philly and going to school, I was always rocking a Jansport, from kindergarten to fourth grade," Joex2 said. "And I used to draw doodads and graffiti-esque type things on it and tag my name. And now it's come full circle." In helping get the party started, Ladybug Mecca from the Digable Planets will perform at the studio space, as well as J Boogie.

ON THE 'NET: Those checking out their fashion week schedules will find that Marc Bouwer's Monday show location gives the designers Web site, marcbouwer.com. That's because Bouwer has chosen to forego the traditional runway show this season, and instead will post his newest creations online. From noon on Monday, the site will feature a video and images of each look.