fashion-scoops
fashion-scoops

Yves Saint Laurent's Online Casting Call...W Magazine vs. W Hotel in Miami...

Yves Saint Laurent sent a shout-out through cyberspace Tuesday for 130 extras — tall, elegant “beautiful people” — aged 25 to 50 to be in an advertisement.

PRIVACY AND MORE: Prada hosted a small cocktail party last week to introduce a new customizable line of sunglasses, dubbed Prada Private, with retail partner Sunglass Hut. The Sunglass Hut on Fifth Avenue was outfitted with three computer terminals, where socialites Julie Macklowe, Jennifer Creel and Lisa Airan chose to have their shades accented with monograms, skulls and whatever else struck their fancy. Jessica Stam looked on as the sunglass engineers went about their work. The house DJ, clearly a master of restraint, only spun Corey Hart’s “Sunglasses at Night” once.

“Customization and personalization is a huge need, a desire that consumers have,” said Marcello Favagrossa, Sunglass Hut’s vice president of marketing. “This is a driver of customer engagement that we want to exploit more in the future.”

Favagrossa said Sunglass Hut is working on a similar pilot program with Oakley.

Page:  « Previous ...
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false