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PRIVACY AND MORE: Prada hosted a small cocktail party last week to introduce a new customizable line of sunglasses, dubbed Prada Private, with retail partner Sunglass Hut. The Sunglass Hut on Fifth Avenue was outfitted with three computer terminals, where socialites Julie Macklowe, Jennifer Creel and Lisa Airan chose to have their shades accented with monograms, skulls and whatever else struck their fancy. Jessica Stam looked on as the sunglass engineers went about their work. The house DJ, clearly a master of restraint, only spun Corey Hart’s “Sunglasses at Night” once.
“Customization and personalization is a huge need, a desire that consumers have,” said Marcello Favagrossa, Sunglass Hut’s vice president of marketing. “This is a driver of customer engagement that we want to exploit more in the future.”
Favagrossa said Sunglass Hut is working on a similar pilot program with Oakley.