MUSICAL CHAIRS: You think editors are picky about where they sit in fashion shows? They've got nothing on so-called celeb wattage. At the MaxAzria show Monday evening, an entire segment of the front row was roped off — literally — for stars like Rihanna, Joss Stone and Natasha Henstridge to prevent any journalists from snagging a word with them (isn't that why they show up in the first place?). But Fergie and Rose McGowan took seating requests to new lengths. The latter's handlers were overheard relaying her fervent request to be seated next to Fergie. Meanwhile, Fergie, who was chilling out backstage in the W lounge (and refusing all interview requests) had her people claiming she did not want to sit next to Nylon [the magazine].
Luckily some guests understood their roles and were more than happy to pose for the endless shots and field the requisite questions. "They're a very nice family, with great morals, very grounded," said Brittany Murphy of the Azrias. "Plus, they'll even invite you over for Shabbat dinner. Who would turn that down?"
Jaime King was feeling familial, too. "Ever since I moved to Los Angeles, the style is so different. It's a lot more free and flowy, whereas in New York, it's more structured," explained King of her affinity for the label. "Max's clothes are great for Los Angeles: very breezy."