KATE'S MATES: With style icon status to protect, Kate Moss isn't taking any chances when it comes to her brand identity. The model has tapped Peter Saville, the British graphic designer and art director, to create her Kate Moss logo, which will be featured on the branding of her collection for Topshop and on her fragrance launch with Coty later this year.
"Logically, Kate and Storm [Moss' agent] realized there had to be some coherence between the Kate Moss logo and the Kate Moss brand," said Saville, who added he worked with typographer Paul Barnes to design the lettering for Moss' logo, based on a typeface created in the Fifties by the late Harper's Bazaar art director Alexey Brodovitch. "From Kate's point of view, it's her graphic identity — it's a very nice bit of lettering."
And, according to Saville, who is best known for the record sleeves he designed for Joy Division and New Order in the Seventies and Eighties, Moss has her finger on the graphic design pulse, too. "We presented Kate with a dozen possibilities, and [she] agreed immediately on the best one. She was able to spot it for herself."
CAPITAL FANS: St. John Knits co-founder Marie Gray rubbed elbows with some of Washington's power brokers and their wives, many of whom donned her suits for the occasion on Capitol Hill on Wednesday. Gray was in town to receive the 2007 Day of Hope Award from Childhelp, a national nonprofit organization that helps abused and neglected children.
Accompanied by her daughter, Kelly, and grandson Matt, Gray said, "It's sad to think there are so many children that go to bed in sadness and despair. It's hard to put your arms around that, grasp it and understand it."