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SEEING DOUBLE: Aside from being a savvy businesswoman, Helena Rubinstein was quite an art collector, and friend to Picasso, Cecil Beaton, Frida Kahlo and Diego Rivera, among other artists. One of her pals, Salvador Dali, designed a powder compact and created three murals in her Manhattan triplex. Starting Saturday, Sotheby’s is putting on view 20 portraits of Rubenstein that were made by some of her famous friends for the foundation that bears her name. Five of the more important, including the Dali one, which is expected to sell for upward of $1 million, will be auctioned in the May Impressionist sales. The remainder go under the gavel in September.