Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Oscar Pistorius New Face of A*Men... Joan Rivers' Clever Quips...

South African double-amputee sprinter Oscar Pistorius will be the new face of A*Men, Thierry Mugler's men’s scent.

fashion-scoops/news
The new AMen campaign starring athlete Oscar Pistorius

FAST MOVER: Thierry Mugler has a new, fast-moving hero for its A*Men men’s scent. Owned by Groupe Clarins, the brand has tapped South African double-amputee sprinter Oscar Pistorius as the new face of the fragrance, which was the first perfume for men created by Thierry Mugler in 1996. Known as “Blade Runner,” Pistorius, who at 25 is a triple world record holder and triple Paralympic champion in the 100, 200 and 400 meters, appears in a commercial and video campaign for the scent directed by Ali Mahdavi in which he can be seen sprinting clutching a bottle of A*Men. Pistorius’ thighs and carbon fiber artificial limbs come coated in a futuristic chrome cladding designed by Thierry Mugler and Stefano Canulli. The campaign will roll out worldwide next month as a 15- and 30-second film for digital media only and as a single- and double-page print campaign.

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