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TWITTER TALK: Perhaps best known for the party that gathers around gourmet lunch trucks every Friday in its parking lot in downtown Palo Alto, online streetwear shop Moxsie recently started hosting a different kind of gathering online. Twice a week on Twitter, anyone with an interest in fashion can give his or her opinion on styles to the Moxsie buying team and brand reps. Participants are rewarded with points and store credit, as well as Foursquare-style badges they can post on Facebook, such as “junior buyer” and “celebrity buyer.”
So far, the ad hoc focus groups — this is not quite crowdsourcing — have resulted in Los Angeles shoe brand Matiko choosing cobalt blue as its “pop” color for a wedge shoe. “If we can make the audience feel they have some influence, that’s the key to deeper engagement than most retailers have,” said Moxsie chief executive officer Jon Fahrner, who was the third employee at Zappos. The startup has $5 million in venture funding.