BLUE FAIREY: Artist Shepard Fairey is creating a co-branded capsule collection with Levi’s that will go on sale in select Levi’s stores beginning Oct. 29. Created in partnership with Fairey’s Obey clothing label, the line includes T-shirts, denim and jean jackets, which will incorporate Fairey’s artwork. The line will be branded Obey x Levi’s, and hangtags are emblazoned with Fairey’s seminal Andre the Giant graphic. Pieces will retail from $34.50 to $148. Fairey, known for his street art as well as creating the iconic Barack Obama “Hope” poster during last year’s election, will install an original work outside the Times Square Levi’s flagship during a party on Oct. 29 to celebrate the collection. Previous Levi’s collaborations with artists on capsule collections include those with Damien Hirst and the Warhol Foundation.
fashion-scoops
fashion-scoops
October 12, 2009
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