Women’s Wear Daily
04.19.2014
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fashion-scoops

Fashion Scoops: Mary J. Blige's Time... Tila March in Tokyo...

Gucci creative director Frida Giannini has designed a limited edition watch to benefit Mary J Blige’s Foundation for the Advancement of Women Now.

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The Gucci for FFAWN Twirl watch

MARY’S TIME: Gucci creative director Frida Giannini has designed a limited edition watch to benefit Mary J Blige’s Foundation for the Advancement of Women Now with the heightened bling factor the singer is known to love. The Gucci for FFAWN Twirl watch has a sleek black PVD bracelet decorated with the signature double-G motif and a monochrome dial, and its rotating case has black diamonds. The $1,895 watch turns on itself to switch from a bracelet to a timepiece and is engraved with the words “Gucci for FFAWN.”

Blige, a longtime Gucci enthusiast, hooked up with the company to benefit FFAWN, an organization she founded with marketing pioneer Steve Stoute to help women with difficult backgrounds build their confidence and self-esteem. On Sept. 16, Gucci will donate a percentage of the day’s sales of the limited edition Twirl at its Fifth Avenue flagship to FFAWN, as well as sales of the watch in other Gucci stores and select department and specialty stores in the U.S. and Canada. “Mary J inspires all of us with the songs, and now through her commitment to the empowerment of disadvantaged young women,” Giannini said.

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