Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Prada and CDG Pops... Figs Opens in Nantucket... Ali Lohan, Spitting Image...

Prada is the latest brand to join the craze for pop-up boutiques in Paris with the opening of an ephemeral retail space today on Place Beauvau.

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CLICKS AND BRICKS:
Bridging the gap between bricks-and-mortar and virtual stores, trendy Paris fashion boutique L’Eclaireur plans to test a new e-commerce concept for its new women’s wear boutique on Paris’ Rue de Sevigny, due to open this fall. Online customers will be available to browse the store in real time and purchase certain items on display with the click of a mouse. The futuristic space, designed by conceptual Belgian artist Arne Quinze, will include an art room, 150 digital screens projecting artistic works and a system of hydraulically-operated wooden panels that will allow clothing collections to be hidden or exposed.



HONORABLE MENTION: Alain Nemarq, chief executive of French jeweler Mauboussin, has been awarded the Legion of Honor, the highest decoration in France, at a Paris ceremony. In his acceptance speech, Nemarq said that receiving the honor at such difficult times is an encouragement to persevere in “the audacity to create and invest.”

 

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