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Prada is the latest brand to join the craze for pop-up boutiques in Paris with the opening of an ephemeral retail space today on Place Beauvau.

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POP LIFE: Prada is the latest brand to join the craze for pop-up boutiques in Paris with the opening of an ephemeral retail space today, based in a former gallery space on Place Beauvau in the city’s 8th arrondissement. Measuring around 6,000 square feet, the temporary Prada unit will operate for around five months and stock women’s ready-to-wear and accessories, including an exclusive, limited edition handbag in gray leather.

In the run-up to the opening of its Paris flagship this fall, Uniqlo also opened an ephemeral store last week, due to operate till Sept. 13, in the city’s Marais district. The area also boasts the recently opened site of Black Comme des Garçons, the new wallet-friendly temporary “guerrilla” brand of Comme des Garçons.

Finally, Israeli designer Art/C continues to camp out a couple of roads away in Sylvie Grumbach’s Rue Portefoin space, Le Petit Endroit, until today. Art/C specializes in affordable kitsch-cool handmade creations using vintage elements such as lace tablecloths, upholstery fabrics and passementerie.

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