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Fashion Scoops

Posen Award... Bendel Gets Political... Swinging Mary Quant Stamps...

Posen Award... Bendel Gets Political... Swinging Mary Quant Stamps...

by WWD Staff

Posted Tuesday November 04, 2008

Last Edited Tuesday November 11, 2008

From WWD Issue 11/04/2008

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Renderings of Chopard’s new Elton John watch collection.

Photo By: Courtesy Photo


 

SHOW TIME: Musicians have always had a special relationship with fine jewelry and watches. Think Beyoncé Knowles and Lorraine Schwartz, Pharrell Williams and Jacob & Co. — even Renée Fleming. Some musical legends, however, choose to get in on the designing as well. On Dec. 7, Chopard will launch its second watch collaboration with Elton John at a private concert in Moscow. The crocodile rocker has been a friend of Chopard co-president Caroline Gruosi-Scheufele for a decade, and even commissioned the house to design his and husband David Furnish’s wedding rings. “He’s a watch and jewelry lover, he wanted something with character, a bold watch something sporty yet, elegant,” said Gruosi-Scheufele, who designed the limited edition chronographs that come in rose or white gold and different combinations of pink, yellow and black diamonds as well as rubies, emeralds and sapphires. Gruosi-Scheufele said that John is incredibly decisive on matters of design. “When he sees something, he loves it or he doesn’t. He’s quick,” she said. Ten percent of the proceeds from the collection will benefit the Elton John AIDS Foundation. “For me to be able to work with the foundation with the charity is a great honor, since I’m a fan of his music,” she added. “There’s only one Elton in the world.”

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