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BLUE CRUSH: If ever there was an appropriate time to dress down for a cocktail party, the opening of a denim store would be it. So how to explain the hordes of suited men and women in heels and dresses at the Vogue-sponsored opening of Seven For All Mankind’s new boutique in New York’s SoHo? “I have no idea who these people are,” remarked one guest as he surveyed the crowd. Fortunately, others like Kenny Scharf, Caridee English, Olivia Palermo and “Gossip Girls” Jessica Szohr, Nicole Fiscella and Amanda Setton happily slipped on jeans (in most cases, Seven For All Mankind, naturally) to sip beer and cans of Sofia Coppola Champagne as they perused the racks and inspected Tim Mantoani’s exhibit “Behind Photographs,” displayed in the store’s gallery space.

Even DJ for the night Paul Sevigny, got into the mood, wearing a grayish-black pair from the brand. Nonetheless, he still mourned his onetime denim love. “I miss old Helmut Lang,” he admitted.