fashion-scoops
fashion-scoops

Heist Alarm... Be, Jeweled... Speedo Predicts...

Louis Vuitton's "heist"... Beyonce's new gems... Speedo hits gold... Erin O'Connor's sale

fashion-scoops/news
View Slideshow


SPEEDO PREDICTS GOLD: With 92 percent of the swimming gold medals at the Olympics won so far by swimmers wearing Speedo’s LZR Racer, the swimwear brand said “buying interest in the LZR Racer [is] at an all-time high” — even before the performance swimsuit goes on sale to the public next month. Based on preorders taken through speedousa.com, Speedo expects the $550 record-breaking suit will sell out immediately when it becomes available, and predicts it will sell 50 percent more of the LZR Racer than it did of the previous generation of LZR Pro. Speedo, which holds 80 percent of the elite swimwear category and typically does $15 million in volume for this level of competitive suit, has its factory producing additional LZR Racers “as fast as it can” to keep up with the perceived demand, as Michael Phelps comes close to earning the $1 million Speedo has pledged to give him if he comes home with all eight medals.
View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false