Heist Alarm... Be, Jeweled... Speedo Predicts...

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SPEEDO PREDICTS GOLD: With 92 percent of the swimming gold medals at the Olympics won so far by swimmers wearing Speedo’s LZR Racer, the swimwear brand said “buying interest in the LZR Racer [is] at an all-time high” — even before the performance swimsuit goes on sale to the public next month. Based on preorders taken through, Speedo expects the $550 record-breaking suit will sell out immediately when it becomes available, and predicts it will sell 50 percent more of the LZR Racer than it did of the previous generation of LZR Pro. Speedo, which holds 80 percent of the elite swimwear category and typically does $15 million in volume for this level of competitive suit, has its factory producing additional LZR Racers “as fast as it can” to keep up with the perceived demand, as Michael Phelps comes close to earning the $1 million Speedo has pledged to give him if he comes home with all eight medals.
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