BE, JEWELED: Beyoncé Knowles and her mother, Tina, are known for glamming it up with piles of diamond jewelry by the likes of Lorraine Schwartz, but now the duo wants to offer bling at an accessible price. Industry sources say Deréon, the junior sportswear brand founded by the Knowleses, has inked a deal with Carolee jewelry to create a fashion jewelry collection for the label. The line is expected to hit stores in spring. Carolee and Deréon could not be reached for comment.
Fashion Scoops
Heist Alarm... Be, Jeweled... Speedo Predicts...
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Posted Monday August 18, 2008
Last Edited Tuesday August 19, 2008
From WWD Issue 08/18/2008
BE, JEWELED: Beyoncé Knowles and her mother, Tina, are known for glamming it up with piles of diamond jewelry by the likes of Lorraine Schwartz, but now the duo wants to offer bling at an accessible price. Industry sources say Deréon, the junior sportswear brand founded by the Knowleses, has inked a deal with Carolee jewelry to create a fashion jewelry collection for the label. The line is expected to hit stores in spring. Carolee and Deréon could not be reached for comment.





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