Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Façonnable Looks to its Roots with Ç x Façonnable

The line, designed by Mira Mikati, riffs on the brand’s historic tie designs and uses colors of the French Riviera as inspiration.

fashion-scoops/news
A look from the Ç x Façonnable capsule collection

SEA BREEZE: Façonnable’s third collaboration, with Mira Mikati, the co-owner of the Plum concept store in Beirut, is a capsule collection designed to reflect the varying blue hues of the French Riviera from which the brand harks. Dubbed Ç x Façonnable, the line of 15 looks and 50 pieces, takes as its leitmotif the Façonnable brand’s historic tie, twisting its stripes into belts or tuxedo stripes on pants, in patchwork details on lapels of sports jackets or on diagonally striped sweaters. “We’re trying to take the brand’s identity and make it more youthful,” Mikati said. “We want to be in the hippest boutiques.” The brand is targeting around 20 sales points worldwide for the line, compared with approximately 100 for the core Façonnable collection. An ad campaign was shot by street-style photographer Tommy Tan, with whom the brand already collaborated on advertising for its spring 2013 capsule line with outerwear brand Lahssan, and features actress Rebecca Dayan, who also hails from Nice.

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