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ALL FOR ART: De Beers Diamond Jewellery is hosting its first artist collaboration, with contemporary artist Mary Beth Edelson. The two were brought together after the artist chose to exhibit her work next door to De Beers’ flagship on Fifth Avenue in New York. The resultant exhibit, titled “Player,” was split between De Beers’ store and a penthouse at the St. Regis hotel, and featured Edelson’s photography and drawings on large sheaths of linen.

“Contemporary art is of particular relevance to De Beers Diamond Jewellery,” said François Delage, chief executive officer of De Beers. “Our creations are born from the desire to celebrate the innate power of the femininity of women, and this philosophy is completely aligned to the support of contemporary female artists.”

This was Edelson’s first solo exhibition in New York in over 10 years. The exhibition will be on view at the De Beers Fifth Avenue boutique until Saturday.

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