Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

YSL Taps Emily Blunt

The British actress has become the face of Yves Saint Laurent’s Opium fragrance.

fashion-scoops/news

FACE FOCUS: Emily Blunt has become the face of Yves Saint Laurent’s Opium fragrance. The British actress is to appear in Opium’s advertising starting in October. Shot by Romain Gavras, the television campaign features Blunt and a leopard. Patrick Demarchelier photographed the print ad and outdoor campaign. Opium was launched in 1977, and its former faces have included Sophie Dahl. French beauty giant L’Oréal holds the YSL fragrance license.

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